The paper is titled Bricolage as a means of innovating in a resource-scarce environment: a study of innovator-entrepreneurs at the BOP.
The meeting is the largest and most important international conference in management research. Awards in this conference are among the highest international recognitions that doctoral students can receive in management research.
In the paper, Linna studied how to design innovation in a resource-scarce context. The study was an empirical case study of two Kenyan innovator-entrepreneurs who had developed affordable energy solutions targeting the low-income segment. In the study the concept of bricolage was analyzed in unfamiliar context of developing country entrepreneurs.
The study contributes to the emerging discussion on entrepreneurial ways of innovating in a resource-scarce context.
The article is part of Paula Linna’s doctoral dissertation in which she studies how to create inclusive business within the emerging low-income market.
More information: Paula Linna, tel. 050 405 4942, paula.linna@aalto.fi