”In the case of digital services, the traditional view that switching to a service-based economy will slow productivity growth and reduce the competitiveness of the national economy does not hold true. On the contrary, digital services increase productivity, economic growth and wellbeing,” comments Professor Matti Pohjola of Aalto University, who gave a presentation yesterday at DiViA – the Digital Business Forum.
In discussions of our economic competitiveness, we should pay more attention to enhancing the role of service exports.
”Even now, the digitization of knowledge work is creating new practices, which are generating wealth and wellbeing. This change is comparable to past events such as the industrial revolution and the arrival of electricity,” Pohjola continues.
Success in the digital economy requires the ability to create new business and business models, and new practices – both back-office and at the customer/business interface – while markedly improving productivity through new tools and management models. This will also increase the importance of change management in companies. The related management challenges lie in taking advantage of new opportunities, and in the radical transformation of practices and the management of knowledge work and people.
”In a constantly changing environment, leaders’ ability to create meaning and a sense of belonging in their teams is becoming more and more crucial,” says Pekka Mattila, Group Managing Director & CEO of Aalto University Executive Education and Visiting Professor at Aalto University.
The theme of today's DiViA seminar is the digital future. This spring's subsequent themes will be behavioral change, as well as brands and digimedia.
Furthermore, School of Business and Aalto University Executive Education are taking part in The Economist Digital Horizons -conference, which will be held on 13rd June 2013.
For further details on Aalto EE's DiViA forum contact: Anu Peltola, tel. +358 (0)40 501 4318, anu.peltola@aaltoee.fi This e-mail address is being protected from spambots. You need JavaScript enabled to view it
DiViA
DiViA is a forum arranged by Aalto University Executive Education, on digital business, marketing and customer account management. The forum comprises active players, marketing specialists, service providers and researchers. DiViA organizes seminars whose content is renewed each year. Forerunners in digital marketing and customer account management also participate in DiViA. For further details see www.divia.fi
Aalto EE
Aalto University Executive Education offers high-quality executive development services, drawing on the many strengths of its extensive international network and the competencies of Aalto University. Its mission is to build a better world through better leadership and to educate a new generation of leaders. Aalto EE’s strengths lie in its global operating model and diverse offering. In addition to Finland and Singapore, Aalto EE offers education programs in Poland, Sweden, South Korea, Taiwan, China, Indonesia, and Russia.Aalto EE holds three respected business university accreditations: AACSB, AMBA andEQUIS. In this respect, it is representative of the top 0.4% institutions in the world.